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So what is the difference between an effective email marketing campaign and one that is tainted? The email recipient is the sole decision maker of what constitutes spam. And the recipient pays for the email. Among the top reasons an email is deemed to be spam: Deceptiveness and unknown senders (of course), frequency and irrelevancy [...] ...

The subject line is probably the most important part of your email. Even if you have the fanciest, best-looking e-newsletter in the world, if you have a bad subject line that doesn’t intrigue your recipient, not a lot of people are going to see your fancy newsletter. Tags: recipient, intrigue, fancy newsletter, [...] ...