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More than that, businesses spend 80% of their marketing budget on gaining new customers but cultivating the current customer base costs less and generates greater revenue. Every email contact with a prospect or customer is a marketing opportunity in that is it a brand building and relationship building tool. Read_More Tags: marketing opportunity, marketing [...] ...

More than that, businesses spend 80% of their marketing budget on gaining new customers but cultivating the current customer base costs less and generates greater revenue. Every email contact with a prospect or customer is a marketing opportunity in that is it a brand building and relationship building tool. Tags: relationship, marketing budget, [...] ...