Services Marketing
Product Description
Services Marketing guides readers into the consumer and competitive environments of services marketing through its strategic marketing framework.
New Perspectives on Marketing in the Service Economy; Consumer Behavior in a Services Context; Positioning Services in Competitive Markets; Developing Service Products: Core and Supplementary Elements; Distributing Services through Physical and Electronic Channels; Setting Prices and Implementing Revenue Management; Promoting Services and Educating Customers; Designing and Managing Service Processes; Balancing Demand and Productive Capacity; Crafting the Service Environment; Managing People for Service Advantage; Managing Relationships and Building Loyalty; Complaint Handling and Service Recovery; Improving Service Quality and Productivity; Striving for Service Leadership
MARKET: For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.
Tags: marketing guides, managing relationships, service economy, marketing, services
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Este es un excelente libro para quienes laboramos en la industria del servicio. Laboro en la empresa de servicios electricos más grande de Costa Rica, Centro América.Estoy interesado en conocer la experiencia o casos que tenga el autor en Servicios Electricos, especificamente en Mercadeo Directo con clientes industriales y residenciales.
Rating: 5 / 5
I thought I was getting a newer edition…so I ended up having to buy the newer addition. One useful book for the price of two.
Rating: 1 / 5
a) The subject content is very good and is quite informative with the relevant examples of the best practices and cases. Gives good insights into the various aspects of Services Marketing and changes your perspective.
b) The paper used is just perfect (not a glossy) which gives a great reading pleasure.
Rating: 5 / 5
The book was shipped from U.S. to Ireland. It arrived fast/after 1,5 or 2 weeks. I was surprise by quality of the book; insight was market a little, but that was something I was inform about before purchase. I am very happy from purchase and quality of service and quality of purchased good, will continue to do so.
Agnieszka
Rating: 4 / 5
This book combines a plethora of examples from various industries with theory essential to understand the workings and dynamics of service marketing. The authors’ experience in writing such books comes across in the way they make difficult concepts simple to understand, and even implement.
Highly recommended.
Rating: 4 / 5